Comprehensive Japan Artist Development Plan by LKT

1. Releasing Music on Vinyl

  • Identify Popular Tracks: LKT will select the most popular tracks with high engagement for the vinyl release.

  • Vinyl Production: Partner with reputable vinyl pressing plants, offering special editions, colored vinyl, and high-quality packaging to attract collectors.

  • Marketing: Use social media, Spotify, and email lists to announce the vinyl release, highlighting the unique aspects of the vinyl edition.

2. Coaching and Musical Direction

  • Vocal and Instrumental Coaching: Provide experienced vocal and instrumental coaching to refine the artist's skills.

  • Live Band Arrangement: Assemble a live band with talented musicians and conduct regular rehearsals to ensure cohesive performances.

  • Musical Direction: Develop a setlist that showcases the artist's strengths and includes arrangements that enhance the live experience.

3. Live Recordings

  • Choose Venues: Select venues with excellent acoustics and recording capabilities, considering iconic or unique locations to add value.

  • Professional Recording Setup: Hire professional sound engineers and videographers to ensure high-quality audio and video capture.

  • Post-Production: Mix and master the live recordings for release on streaming platforms and physical formats.

4. Working in the APAC Region

  • Market Research: Identify key markets within the APAC region where the artist's genre is popular, focusing on countries with a strong music culture.

  • Local Partnerships: Build a presence in the APAC region by collaborating with local promoters, radio stations, influencers, and popular artists to enhance visibility.

  • Tours and Festivals: Plan tours and seek opportunities for the artist to perform at major regional festivals, tailoring performances to resonate with local audiences.

  • Language and Cultural Adaptation: Consider incorporating local languages and cultural elements into the music and performances to connect with the audience.

Implementation Timeline by LKT

  • Months 1-3:

    • Finalize vinyl track list and artwork.

    • Assemble and rehearse the live band.

    • Research and plan the APAC strategy.

  • Months 4-6:

    • Begin vinyl production and marketing campaign.

    • Start vocal and instrumental coaching.

    • Schedule live recording sessions.

  • Months 7-9:

    • Release vinyl and promote it heavily.

    • Conduct live recording sessions.

    • Initiate partnerships and promotional activities in the APAC region.

  • Months 10-12:

    • Mix and master live recordings for release.

    • Plan and execute an APAC tour.

    • Evaluate progress and adjust strategies as needed.

Additional Tips from LKT

  • Fan Engagement: Keep fans engaged through social media updates, behind-the-scenes content, and exclusive previews.

  • Merchandising: Complement the vinyl release with merchandise that appeals to the fanbase.

  • Analytics: Use data analytics to monitor the success of each initiative and make informed decisions.

Plan of Action: Leveraging Your Music Catalog and Tokyo's Vibrant Scene

1. Maximize Your Music Catalog's Potential

  • Objective: Monetize your extensive music catalog without compromising artistic integrity.

  • Strategy: Utilize your status as a U.S. artist to gain traction in both American and international markets.

2. Leverage Tower Records' Expansion in Japan

  • Opportunity: Tower Records Japan is expanding its vinyl offerings, providing a platform to reach vinyl enthusiasts.

  • Action Items:

    • Engage with Tower Records Shibuya, soon housing 100,000 records, including vintage and second-hand options.

    • Utilize Tower Records Shinjuku, a vinyl-only shop offering 70,000 records, catering to both collectors and newcomers.

3. Utilize Japan's Extensive Network of Physical Music Retailers

  • Objective: Distribute physical copies of your music across Japan's diverse retail landscape.

  • Target Stores:

    • HMV, Tsutaya, RecoFan, Disk Union, BOOK OFF, Village Vanguard, JEUGIA, Wave, Shinseido.

4. Capitalize on Tokyo's Vibrant Music Scene

  • Objective: Engage with Tokyo’s dynamic cultural landscape to build a local following.

  • Action Items:

    • Identify key venues focusing on popular music clubs and live venues.

    • Explore vinyl record stores in neighborhoods like Shibuya and Shimokitazawa.

5. Strategic Club Rental in Japan

  • Advantage: Renting clubs in Japan is cost-effective and allows control over event management.

  • Strategy: Host events with local bands, fostering goodwill and expanding your network.

  • Financials:

    • Ticket Revenue: 200 attendees at ¥5,500 each generate ¥1,100,000 (~$7,156).

    • Rental Costs: Weekdays: ¥150,000 ($976), Holidays: ¥180,000 ($1,171), Weekends: ¥200,000 (~$1,301).

    • Inclusions: Equipment, sound engineer, and lighting.

6. Sample Event Plan: ICE GRILL$ PRESENTS BELMONT

  • Event Details:

    • Doors Open: 18:30, Start: 19:00

    • Ticket Prices: Advance ¥5,500, Same Day ¥6,500

    • Lineup: BELMONT (USA), Good Grief, LIKE A KID

Benefits of Performing in Japan

  • Passionate Music Culture: Loyal and enthusiastic audience.

  • Market Expansion: Entry point to the broader Asian market.

  • Unique Venues and Festivals: High exposure opportunities at events like Fuji Rock and Summer Sonic.

  • High-Quality Production: Superior sound systems and production quality.

  • Merchandising Opportunities: Strong fan culture for purchasing band merchandise.

  • Cultural Experience: Enriching experience that can inspire new creative ideas.

  • Media and Press: Promotion through well-developed Japanese media.

  • Networking: Build connections with local musicians and industry professionals.

  • Fan Engagement: Dedicated fan base that actively participates in fan communities.

Leveraging these strategies and opportunities, LKT's comprehensive services will position your artist for success in both local and APAC markets, maximizing their reach and impact.